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Tuesday, March 03, 2009

Wall St. Journal to expand sports coverage to 6 days

(Reuters): "The paper already has a sports page that runs once a week on Fridays in its Weekend Journal section. The new sports section will run daily Monday through Saturday. The paper does not publish an edition on Sundays.
  • The Journal covered sports and sports business before introducing the Friday page a year ago.

"We're not doing game coverage," he said. "These are stories that are idea-based with big themes."

  • The expanded sports coverage fits into Murdoch's desire to compete with The New York Times (NYT.N) and other media outlets by offering stories to attract a wider base of readers and advertisers even as print advertising declines."...via Poynter.org/Romenesko

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