Monday, February 23, 2009

Town elders of Spring training locales now enmeshed with MLB teams

Sports Business Journal: "Towns in both states (Florida and Arizona) are requiring teams to play more games at their ballparks than in years past

But perhaps the biggest change is that leases are beginning to look more like partnerships than landlord-tenant covenants.

County officials said the trip more than paid for itself when several groups from Japan came to the Fort Myers area last summer specifically because of meeting with the county-team contingent.

  • The spring homes are getting more visibility on the big league teams’ broadcasts, as well.

I spend more time marketing in Dallas and Kansas City than I do in Arizona,” said (town official) Coronado, who oversaw Surprise’s title sponsorship of a

The article says there will be more spring training games due to visiting WBC practice squads.

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