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Thursday, February 19, 2009

Budweiser's new deal for radio: we pay later, take it or leave it

"Anheuser-Busch is now dictating a new payment policy for their Budweiser radio commercials.
  • 120 days.
That's four months after the spots have run -- assuming the client decides to pay the stations "on time" -- if you can call net 120 days on time.
  • Of course, for the stations that opt out, don't expect any Budweiser business.
Anheuser-Busch's new owners, the Belgian/Brazilian mega firm Anheuser-Busch InBev is dictating the new rules."...Jerry Del Colliano via Radio Daily News

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