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Tuesday, December 16, 2008

General Motors opts out of Yankee deal, Toyota, Audi opt in

"General Motors Corp. won't be the automotive sponsor for the New York Yankees when the team's new stadium opens next year.
  • Yankees chief operating officer Lonn Trost said Tuesday that Toyota and Audi will take over as the club's auto sponsors. The new deals are for ballpark signage, as was the previous contract with GM.
  • General Motors was a Yankees sponsor from 2006-08....

In addition, contracts with about six other major league teams expire at the end of this year, and those deals are being reviewed as well.

GM also recently decided against renewing a similar contract with the Pittsburgh Pirates, but its

The automaker said in September that it would not air a TV advertisement during the 2009 Super Bowl." ...

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