2008 campaign may be MSM's Last Hurrah

":: Any remotely competent national campaign in the future will go over the heads of the media by emulating the successful interactive tactics that Barack Obama employed to raise record campaign funding; build highly effective real and virtual networks, and energize a previously apathetic generation of young and heavily wired voters....

• While it may be great for our democracy to have more citizens more actively involved in the political ferment, the consequence is that MSM will be marginalized as never before in terms of audience and credibility.

In fact, the marginalization is well under way."...

• "Was 2008 the MSM's last hurrah?", Columbia Journalism Review, 11/11/08

via Poynter.org/Romenesko

• It is only logical the same process is playing out in mainstream baseball media. No more 'defining the daily discourse.' (sm)

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