MLB opening website in Communist China

"“The launch of our M.L.B.-focused Web site in China will make the game more accessible, not only to multinational and Chinese advertisers, but also to the increasing number of Chinese baseball fans at the grass-roots level,” Peter Schloss, the chief executive of BroadWebAsia, said in a release.

• BroadWebAsia controls six Chinese Web sites that reach 70 million people a month. It was started by Brad Greenspan, a founder of MySpace....

The new site — www.major.tv/china — will be announced Monday.

The deal between BroadWebAsia and MLB Advanced Media calls for the new site to use a simplified Chinese language, and will feature online chats, fan forums and sections that will explain baseball’s rules and sell M.L.B. merchandise."

• From NY Times by Richard Sandomir, "Baseball Expands its Web Presence to China," by Richard Sandomir, 3/31/08

(P.S. The internet in Communist China is heavily censored, monitored, etc. Have your life insurance policy paid up before you use it). sm

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