Support for ad-tracking opt-out in US--BBC
The "do not track" list would prevent companies from tailoring adverts based on a user's web habits.
The groups behind the idea include the Center for Democracy and Technology, Electronic Frontier Foundation and the Consumer Federation of America.
They have approached the Federal Trade Commission to create the list.
The "do not track" list would be similar to the "do not call list" in the US which stops phone advertisers calling households.
Personalised, or social, advertising is expected to be big business in the coming years with Google, Yahoo and Microsoft all purchasing online ad firms in recent months.
- The "do not track" list would require advertisers that place electronic cookies or tags on consumers' computers to register with the FTC all domain names of the servers involved in such activities, according to the groups."
From "Support for Ad-Tracking Opt-Out," 11/1/07 by BBC News
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