ESPN's Mike & Mike take nosedive in New York Metro ratings--NY Times

"With Don Imus fired after the first week of the spring ratings period that ended June 27, WFAN Radio showed a slight increase in local listeners among men 25 to 54 from 6 to 10 a.m., with a 3.0 Arbitron share, up from a 2.9 in the winter.

• The showing put WFAN back ahead of ESPN 1050’s “Mike and Mike,” which fell to a 2.1 share from a 3.4."

From NY Times article by Richard Sandomir, "TV's Faith in NBA Unshaken by Inquiry," 7/24/07; this is last item in column. Arbitron has 4 major ratings periods per year.

• P.S. This doesn't mean Mike and Mike won't do better in the future. It just recalls to me the recent NY Times article presenting them in a prematurely favorable light. It's a reminder to those who think they have all the answers--especially culturally, and especially about anything in New York--that they don't. (sm)

Congratulations to the rag-tag group who filled in mornings on WFAN and still came out on top!

Tweet Stumbleupon StumbleUpon