You too can have your Arena or Stadium named for a nuclear waste disposer---NY Times

And now, Energy Solutions, a benignly named company that disposes of nuclear waste, has replaced Delta Air Lines as the home of the Utah Jazz.

• Nuclear waste. Yes, it is low-level stuff — not spent fuel or old bombs — that is now associated with the team with the best record in the N.B.A., rather than, perhaps, last season’s Knicks.

Radioactivity is quite new to naming rights, unless you count the brief time before Minute Maid replaced Enron as the name of the Houston Astros’ ballpark. But this is a niche that has reflected corporate America’s changing fortunes — whether by bankruptcy, merger or dot-com boom and bust — and its need to market itself.

• There have been three names on the San Francisco Giants’ home (PacBell, SBC and AT&T) and a hat trick of titles on the Philadelphia 76ers’ and Flyers’ arena (First Union, CoreStates and Wachovia).

From NY Times column by Richard Sandomir, 11/29/06 (Times Sel. Req)

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