Peeks at GM Fountain in CF at Comerica= $1.5 million--GM
This year, Chevrolet's partnership with Fox and Major League Baseball has proved extraordinarily successful because of the success of the Tigers, whose home field of Comerica Park is located mere blocks from GM's world headquarters in downtown Detroit.
- Fox, either by design or inadvertently, has shown numerous images of various Chevrolet and GM logos in the city. The General Motors Fountain in center field of Comerica has been worth $1.5 million in exposure for the GM brand, Joyce Julius said."The deeper the Tigers go in the postseason, the better it is for us," Caruso said. "It definitely gives us that added opportunity."
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