Wondering about Arbitron ratings for MLB channel & satellite radio in general
Found this article from Mediaweek from 11/05 saying ARB will survey satellite
radio beginning summer 2006. Why the delay? The info would be useful. The broadcast/terrestrial operators protested the tallies, fearing positive results for satellite (naturally). It will be
interesting to note values such as TSL (time spent listening, often denoting listener
loyalty=will buy advertiser's product), age, in-car vs at-home, other habits. The non-
music stations on satellite sell commercials, so this info will be valuable.
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